Instagram gives advertisers more flexibility in ‘Stories’ 

Photo-sharing platform Instagram on Wednesday rolled out new tools that give advertisers more flexibility over how they create and buy ads in its “Stories” feature.

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Instagram:

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• With a new uploading tool, advertisers can now use their existing organic “Stories” as ads.
• And also have it live permanently within Facebook’s advertising tools like “Power Editor” and “Ads Manager” for future use.
• Advertisers can use camera features like face filters, boomerangs, and drawing tools.
• To create an organic piece of media, and then repurpose as an ad,Instagram said in a statement.
• “Stories”, a feature that lets users post photos and videos that vanish after 24 hours.
• In addition,was introduced in Instagram in 2016, after it became famous on photo and video sharing platform Snapchat.
• Globally, over 250 million people watch and create stories everyday while the application currently has nearly 700 million users globally.
• Additionally, with the ability to utilise Facebook’s fast-loading full screen “Canvas” format in Instagram “Stories”.
• Marketers will have the ability to use the creative space of “Canvas” to tell compelling brand and product stories.
• The Facebook-owned photo-sharing app is also rolling out the ability for Instagram “Stories”.
• To be automatically added to Facebook, Instagram and Audience Network campaigns through placement optimisation.
• The features will rolled out globally in the coming weeks, the company noted.