You can never predict a film’s business: Aamir Khan 

Bollywood star Aamir Khan, whose “Dangal” went on to create box office records, is next coming up with “Secret Superstar”, a high on content film made on a lean budget. He says the secret of success lies in making what you believe in – on a smart budget.
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A talk about business philosophy:

• At Aamir Khan Productions, he says, the philosophy is to make content they believe in — a practice they have been following for 16 years.
• They have delivered films like “Lagaan”, “Jaane Tu… Ya Jaane Na”, “Delhi Belly” and “Dangal”.
• While talking about the business philosophy, Aamir said in a statement:
• “You can never predict how much business a film will make.
• You have to make what you believe and financially you try and make it on a budget so that you don’t lose money.
• “That is what we try to do. As an actor or even as a production house, we try to make it (a film) in a budget that doesn’t lose money hopefully.
• The extent of the business can never be in control of nor can we really predict that.”
• Furthermore, their next production venture “Secret Superstar”, featuring Zaira Wasim, is slated for Diwali release next month.