Ajay Devgn and MS Dhoni urge people to overcome fear! 

Bollywood actor Ajay Devgn and former skipper Mahendra Singh Dhoni have joined hands for a campaign titled ‘Burn your Fears with which they are urging people to overcome their fears and take the first step towards making their dreams come true.

Promoting a campaign:

• They are also joined by Indian women’s cricket team captain Mithali Raj.
• To mark Dussehra, Star Bharat on Monday unveiled a campaign in sync
• with the brand’s philosophy of ‘Bhula de darr, kuch alag kar’ and inspire the nation to be fearless.
• Furthermore, the celebrities have been roped in to take the campaign forward,
• and will be seen in a video produced and directed by Star India’s creative team in association with Leo Burnett.
• It shows these icons taking the first step and revealing how they overcame their fears and fulfilled their potential and dreams.
• In the promo film, Dhoni talks about how he had to grapple with the
• security that his job with the Railways entailed and his dream of being a cricketer.
• Mithali Raj looks back at the time when she was dissuaded from pursuing cricket,
• and Ajay talks about how people around tried to stop him from undertaking dangerous stunts.
• Actor Sidharth Malhotra along with the other Bollywood personalities will also be seen joining the campaign later.
• “‘Burn your Fear’ inspires people to conquer their fears, unleash their true selves and chase their dreams.

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• Just like the icons in our brand film.
• Furthermore, the campaign which culminates this Dussehra will be all about burning one’s fears,” said Amit Chopra, CEO, Entertainment, Star India.