Bollywood actor Ajay Devgn and former skipper Mahendra Singh Dhoni have joined hands for a campaign titled ‘Burn your Fears with which they are urging people to overcome their fears and take the first step towards making their dreams come true.
Promoting a campaign:
- They are also joined by Indian women’s cricket team captain Mithali Raj.
- To mark Dussehra, Star Bharat on Monday unveiled a campaign in sync
- with the brand’s philosophy of ‘Bhula de darr, kuch alag kar’ and inspire the nation to be fearless.
- Furthermore, the celebrities have been roped in to take the campaign forward,
- and will be seen in a video produced and directed by Star India’s creative team in association with Leo Burnett.
- It shows these icons taking the first step and revealing how they overcame their fears and fulfilled their potential and dreams.
- In the promo film, Dhoni talks about how he had to grapple with the
- security that his job with the Railways entailed and his dream of being a cricketer.
- Mithali Raj looks back at the time when she was dissuaded from pursuing cricket,
- and Ajay talks about how people around tried to stop him from undertaking dangerous stunts.
- Actor Sidharth Malhotra along with the other Bollywood personalities will also be seen joining the campaign later.
- “‘Burn your Fear’ inspires people to conquer their fears, unleash their true selves and chase their dreams.
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- Just like the icons in our brand film.
- Furthermore, the campaign which culminates this Dussehra will be all about burning one’s fears,” said Amit Chopra, CEO, Entertainment, Star India.