The makers of Akshay Kumar-Bhumi Pednekar starrer Toilet Ek Prem Katha on Friday released a ‘Toilet Anthem’ titled “Toilet Ka Jugaad”. The song crooned by Akshay Kumar is a satirical take on the social issue of open defecation in India.
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Focus on social issue of open defecation in India.
- “India leads the world in open defecation, 54% of India still defecates in the open, millions of
- women risk getting raped every day, 2 lakh children die each year of infection from open defecation,”
- are some of the facts about open defecation that the two and a half minute video focuses on.
- The video of the preachy song has Akshay mentioning how people have reached the Moon and have
- become digitally advanced but they still struggle to fight the social taboos.
- From the panchayat to the sanitation department, from the role of the government to the superstitions of the villagers,
- from scams to the ethos, from first love to a matured romance, all have made a part of this toilet anthem
- which is promoting PM Narendra Modi’s, Swachh Bharat Abhiyan, a government campaign to improve the sanitation conditions in India.
- Sharing the song on his Twitter handle, Akshay wrote, “Swachh Azaadi aise hi nahi milegi, uska jugaad karna hoga. #ToiletKaJugaad.”
Swachh Azaadi aise hi nahi milegi, uska jugaad karna hoga. #ToiletKaJugaad – https://t.co/kWMFeeynHY
— Akshay Kumar (@akshaykumar) August 4, 2017
- Toilet Ek Prem Katha, which also stars Anupam Kher, Divyendu Sharma, Sudhir Pandey, Shubha Khote,
- is a story of a man who gets married to the girl of his dreams but soon after the marriage she
- leaves him due to the absence of a toilet in Akshay’s house.
- It is then that Akshay decides to bring in awareness about the risks of defecating in open and build toilets at home.
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