86% Healthcare companies failing in digitally activeness 

More than half the pharmaceutical and healthcare companies in India,multinational and domestic.They have a token presence on digital platforms, and fail to actively engage with their stakeholders, the India Digital Health Report 2017 released by D Yellow Elephant, on Wednesday, said. D Yellow Elephant is a full service digital firm, with a specialized focus on the pharmaceutical and healthcare industry.

India Digital Health Report 2017:

• The India Digital Health Report 2017 revealed on Wednesday.
• Only 14 per cent of the pharmaceutical and healthcare companies operating in India.
• Including both domestic and multinational.
• They are active on various digital platforms to solve customers’ queries.
• The report is the second edition and analysed of 160 India-based companies across four verticals.
• In addition,pharmaceuticals, medical devices equipment, diagnostics and hospitals.
• The survey conducted by D Yellow Elephant, a Full-service Digital and Social media firm.
• Said,the companies were studied on 12 key digital and social parameters.
• Websites, apps, Facebook, Twitter, LinkedIn, YouTube, Google+, Blogger, Pinterest, Flickr, Instagram and Tumblr.
• The findings reveal that only 14 per cent companies emerged as Digital Primes.
• As many as 54 % companies qualify as digital aspirants while the remaining 32 % fall under the category of digital onlookers.
• The outcome means that only 14 per cent of the companies surveyed are active on digital platforms.
• In addition,reply to queries and posts, while others even if have presence on digital platforms are not active.

Managing Director of D Yellow Elephant:

• Aman Gupta who is the Managing Director of D Yellow Elephant.
• He said,the report indicates that pharmaceutical and healthcare companies in India are affected by ‘Engagement Draught’.
• Present across most social media platforms but reluctant to engage with stakeholders.
• With HCPs (Health Care Professionals), patients, caregivers and policymakers consuming bulk of information online.
• It is imperative for companies to develop a digital ecosystem spread across multiple channels.
• LinkedIn enjoys the maximum presence with 91 per cent players having a dedicated page, but only 11 per cent companies actively engaging on the platform.
• In addition,Facebook is the second most preferred platform with 90 per cent presence rate, followed by Twitter and YouTube.