Snapchat, which is used by more than 158 million people every day, has pioneered new ways to interact with photos, videos and other users, as well as new formats for advertisers to reach customers. Now reportedly Snapchat has unveiled its latest feature that can recognize food, concerts, pets, beaches and sports. The new feature will also automatically recognize the objects and events when you take a snap and give you the right kind of filters for them when you try and edit the photos.
In a report, a Snapchat spokesperson told Mac Rumors that the image processing was conducted locally inside the device and the software will be used to continuously improve the feature and accuracy of the device. This news comes on the background of a massive redesign Snapchat is attempting to reach a broader audience. Snap has disappointed investors each quarter of its brief existence as a public company.
The Chief executive Evan Spiegel said the company was launching the redesign after hearing for years that Snapchat was difficult to understand or hard to use.The 27-year-old CEO said there was a “strong likelihood” the redesign would be disruptive in the short term but said Snap was willing to take the risk for long-term gain.
About Snapchat :-
Snapchat is an application which is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown,former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.
Its Features:
- Snapchat lets users send messages to one another that disappear within seconds. You have to know your friend’s user name to send a message, which makes Snapchat a place where people tend to connect with those they actually know.
- The Lenses feature lets people augment their selfies with things like cartoon dog ears, floral hair wreaths and animated butterflies.
- The Filters tool overlays people’s photos with images or stickers. Many Snapchat filters are available based on one’s location; they are known as geofilters.
- Snapchat lets users string together photos and short videos to keep a running account of their days. The images disappear over time, so people tend to check in on their friends’ Stories often. People watch Stories for a personal perspective on life.
- Snapchat’s editors select images and videos that are taken by the app’s community of users to tell stories about places and events. Users give Snapchat permission to do so via the terms of service. People watch Live Stories for a community perspective on life.
- News and entertainment companies present their stories on Snapchat Discover.
- This is the Snapchat feature people use to save a personal collection of images and videos. Otherwise, the content on Snapchat — including Discover and Chat messages — will disappear.