Los Angeles researchers have established a way of how sharing your weight loss journey on social media can improve the odds of successfully shedding the extra kilos from your body. Researchers examined the role of virtual communities and public commitment in setting and reaching weight loss goals.
Tonya Williams Bradford, assistant professor at University of California, Irvine in the US exclaims that,”Our research finds that individuals are more likely to realize success with personal goals when they make a public commitment to attaining them whereas by sharing success and setbacks in virtual support communities on social media, we found people are achieving better results and this works especially well with goals like weight loss, where before and after images can be shared online with other community members.”
The researchers have introduced two weight loss groups, surgical and non-surgical, over a four-year period where members of both weight loss groups utilized virtual support communities, like ObesityHelp.com and WeightWatchers.com, as part of their programmes.
Bradford said commented about this program that,”Through our research we found public commitment, which is a declaration of a position, increases the likelihood of compliance to a course of action and is a key part of a successful weight loss plan as when people seeking to lose weight join a virtual support community and share their plans online to attain their goals, they invite members to join them by offering encouragement in both words and actions.This exchange of online support facilitates adherence to the offline goal of losing weight.”
The researchers also found that virtual support communities offer a unique environment that allows members relative anonymity, accessibility, availability and flexibility in how they represent themselves on their journeys. Where according to Bradford, it is the process of building community, and the co-creation of related outcomes that helps in keeping participants motivated and accountable.
So let’s hope that their ideology of creating such an innovative step works to the fullest just like this thought,”The body achieves what the mind believes.”