Mothers keep a closer tab on their child’s wardrobe than the fathers to ensure it is replete with matching outfits, funky footwear and quirky fashionable details, indicates a survey.
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According to a survey:
- Of 976 responses received from women aged 27 to 40 via a poll on First Mom’s Club’s Facebook channel.
- It targets mothers, over 67 per cent moms stated to be the ones who do the shopping for their child.
- Compared to 24 per cent fathers.
- The survey was conducted against the backdrop of e-commerce platform in the kidswear category.
- To understand the millennial Indian mom, who is super involved.
- And is the primary parent when it comes to decision making and buying clothes for their children.
Findings:
- Another finding indicates that with online shopping making it even more convenient.
- One in every four mothers — 36 per cent — confessed to shopping on an impulse, but without compromising on quality and comfort.
- When it comes to footwear, a wardrobe is considered almost incomplete without matching footwear.
- Be it sparkly ballerinas or musical sneakers.
- Around 38 per cent of the mothers responded saying that they prefer to buy shoes online against 66.9 per cent.
- In addition,who would do so only after trials at the shop.
- While many moms might not be very fashion-conscious about themselves.
- More often than not they are very aware and updated on matters around kids’ clothes and trends.
- They want the best that is available in the market for their children especially when it comes to quality, value for money, and comfort.
- It definitely speaks about how the millennial mom is very discerning about the choices she makes.
- And careful about picking the right outfits to suit all her kids’ needs.
- As the choices available and competition in the market is so high today, Researchers added.
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