Online tools helping Indian SMEs sell products globally: Facebook 

While 43 per cent of Indian exporters in small and medium-sized enterprises (SMEs) depend on online tools for 75 per cent of their international sales, 63 per cent agree that using online tools for selling internationally has increased their revenue, a new survey by Facebook revealed on Wednesday.

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According to a survey:

• The ‘Future of Business’ Survey.
• An ongoing collaboration between Facebook, Organisation for Economic Co-operation and Development (OECD) and the World Bank.
• Found that 56% of traders and non-traders are confident of their current business.
• In addition,with almost three in four SMEs confident in the positive future outlook of their business.

Director of Public Policy:

• Ankhi Das, Director of Public Policy for Facebook India and South Asia,said in a statement.
• More than 270 million people around the world are connected to a small business in India.
• These businesses are using technology to grow, build new opportunities and find customers at home and abroad.
• In addition,the survey found that the traders operating internationally have created more jobs.
• Furthermore,as against those exclusively in the domestic markets (35% versus 27%).
• However, Indian SMEs are assured and more likely to increase jobs (28 per cent) than the global average (19 per cent).
• Our research shows that those small businesses who are engaged in international trade are more confident about the future.
• And use online tools at a higher rate than non-traders,” Das added.
• Nearly 49 per cent of the exporting SMEs revealed that 25 per cent of their revenue is generated from international trade.
• And half of the respondents agreed that “selling to foreign countries” is a challenge.