While 43 per cent of Indian exporters in small and medium-sized enterprises (SMEs) depend on online tools for 75 per cent of their international sales, 63 per cent agree that using online tools for selling internationally has increased their revenue, a new survey by Facebook revealed on Wednesday.
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According to a survey:
- The ‘Future of Business’ Survey.
- An ongoing collaboration between Facebook, Organisation for Economic Co-operation and Development (OECD) and the World Bank.
- Found that 56% of traders and non-traders are confident of their current business.
- In addition,with almost three in four SMEs confident in the positive future outlook of their business.
Director of Public Policy:
- Ankhi Das, Director of Public Policy for Facebook India and South Asia,said in a statement.
- More than 270 million people around the world are connected to a small business in India.
- These businesses are using technology to grow, build new opportunities and find customers at home and abroad.
- In addition,the survey found that the traders operating internationally have created more jobs.
- Furthermore,as against those exclusively in the domestic markets (35% versus 27%).
- However, Indian SMEs are assured and more likely to increase jobs (28 per cent) than the global average (19 per cent).
- Our research shows that those small businesses who are engaged in international trade are more confident about the future.
- And use online tools at a higher rate than non-traders,” Das added.
- Nearly 49 per cent of the exporting SMEs revealed that 25 per cent of their revenue is generated from international trade.
- And half of the respondents agreed that “selling to foreign countries” is a challenge.