Photo-sharing platform Snapchat is likely to move into scripted content through its shows by the end of year.
A report quoted Snapchat’s head of content Nick Bell as saying that the company was not helping to drive a stake into the heart of traditional broadcasters.”Instead, it can help bolster them,” Bell said.
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Snapchat:
- Bell was quoted as saying, that mobile was the most complementary thing to TV that has been around.
- He clarified that Snapchat was not a “TV killer.”
- We’re really capturing the audience who are not probably consuming TV at the same rate and pace of engagement that they once were.
- According to Bell, the Snapchat Show offshoot to “The Voice” helped boost the NBC programme’s viewer numbers.
- He claimed that his goal was to turn a smartphone into “the remote control for your TV consumption.”
- The scripted fare will conform to Snapchat’s view that long-form content isn’t suited to mobile.
- In addition,which Bell sees as fundamentally a new medium.
- The optimum length for Snapchat videos remains three to five minutes, the report explained.
Currently:
- Currently, Snapchat is relying on its partners to finance video content rather than commissioning on its own.
- “We’re still in early stages, and that certainly bodes well for the future,” Bell said.
- Beyond complementing television, Snapchat could also fit into the movie ecosystem.
- In addition,particularly with regard to studio tentpoles and franchises.
- Earlier in June, Snap and cable television company Time Warner announced to produce shows for the social media platform as part of a two-year deal valued at $100 million.
- Aiming to connect with young audiences who consume data on-the-go.
- Snapchat in July launched headline news show “Stay Tuned” that are broadcast twice a day.
- The broadcast features four or five segments focused on the top national and international stories of the day.