After the success of “Stories” feature on Instagram and WhatsApp, Facebook has begun testing the feature on its desktop site now. Facebook Stories are like Instagram Stories, in that Snapchat’s inspired them. But unlike Instagram Stories, Facebook Stories haven’t been very successful since the launch in March. Almost no one is using Stories on Facebook, which is in stark contrast to the 250 million users of the feature on Instagram. However, on Facebook, the feature hasn’t seen as much traction.
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According to a Report:
- “Stories” are ephemeral posts that include photos or video that are visible for 24 hours before they disappear.
- According to a report in TechCrunch on Thursday, “Stories” feature on the desktop site is located on the right side, and a small question mark icon appears in the “Stories” module which explains the feature’s purpose, when hovered over with your cursor.
- Instagram registered over 150 million “Stories” by its daily users in first five months.
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- Now it has 250 million daily users.
- Compared with Snapchat’s 166 million which first introduced the feature on the social media sites.
- According to Facebook, half of the businesses on Instagram created a story in the past month.
- In addition,Instagram’s average usage has climbed to 32 minutes per day for those under 25, and 24 minutes per day for those 25 and up.
- Facebook has introduced “Stories” feature on all its platforms including Instagram, Messenger, WhatsApp and Facebook mobile.
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